Memory Book Lane

PRIVACY POLICY

Last updated: 03/11/2010

Memory Book Lane, Inc. ("Memory Book Lane," "we," "us") respects your privacy. The following Privacy Policy explains what information we collect through our website and our other services, and how we use this information to provide outstanding service to you.

By accessing and using the website or other services owned and/or operated by Memory Book Lane (collectively, the "Services"), you agree to the terms and conditions of this Privacy Policy. If you do not agree to the terms and conditions of this Privacy Policy, please do not use the Services.

1. Establishing an Account

If you sign up for an account, we may request your name, e-mail address, address, phone number, financial information, a password, and/or other limited personal information. Some of this information may be entered at your discretion.

2. Updating Account Information

If you have established an account, you may update account information, including your password, by logging into your Memory Book Lane account and clicking on My Account.

3. Contests and Promotions

We may occasionally run, or sponsor, contests or other special promotions on our site in which we ask members or visitors for contact information (like an e-mail address) or demographic information (like a zip code, age, or income level). We use this data to send users promotional material about our company or our partners. The participant’s contact information is also used in some cases to notify winners and deliver prizes, and may be shared with other companies for promotional purposes, but only with prior permission and under the terms and conditions specified in the promotion. At any time, you may opt-out of receiving future mailings of this kind, or simply decline to take part in the promotion.

4. Testimonials

Testimonials are used to promote Memory Book Lane products and services. All testimonials in which personal information is included are always consented to prior to posting.

5. Customer Service Contact

Any communication with our customer service may be recorded to help us assist you and provide quality control.

6. Privacy of Your Content

Memory Book Lane will never make your content publicly accessible, except by your explicit action. Employees of Memory Book Lane or other third-party service providers, however, may view your content in fulfilling your order or providing customer support. Examples of content falling under this section include photos, and creative works such as templates. Your photos and creative works will never be made publicly accessible except by your explicit action, to fulfill your order, to provide customer support, or as otherwise provided for under the terms of this Privacy Policy or our Terms of Use.

7. Law Enforcement; Emergencies; Compliance

Memory Book Lane may disclose personal information in the following situations as we believe to be appropriate, even though you might have requested that we don't share your information: (a) under applicable law; (b) to comply with legal process; (c) to respond to governmental requests, including requests from law enforcement and regulatory authorities; (d) to enforce our Terms of Use; (e) to protect our operations; (f) to protect the rights, privacy, safety or property of Memory Book Lane, you or others; and (g) to permit us to pursue available remedies or limit the damages that we may sustain. For example, we may, to the fullest extent the law allows, disclose personal information to law enforcement agencies and regulatory authorities to assist them in identifying individuals who have been or may be engaged in unlawful activities.

8. Assignment

We reserve the right to transfer personal information to a new entity or third party as part of a merger, acquisition, reorganization, sale of some or all of our assets, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock (including without limitation in connection with any bankruptcy or similar proceedings). We will notify you via email and/or prominent notice on our website if the third party's or new entity's treatment of personal information will materially differ from the treatment described in this Privacy Policy; this notice will be provided at least thirty (30) days before such material changes take effect.

9. Referrals

If you provide us contact information for potential referrals, we may use the given information to contact the potential referral and provide you credit if they sign up for our service. We will not add them to a mailing list, and will not contact them further, unless they sign up for our products or services.

10. Protecting the Privacy of Children

Protecting the privacy of the very young is especially important. For that reason, we do not knowingly collect or maintain information at our website from those under 18. Our website is not intended for use by children under the age of 18, and thus those under the age of 18 should not visit or sign up for an account.

11. Contacting You

The primary use of your personal information, other than directly in connection with a purchase or payment, is to efficiently provide you with personalized, relevant information. We will also use registration information to let you know about new features or other offers of interest from us and to address customer service needs and requests. For instance, we will send electronic mail or other mail to you, for the purpose of informing you of changes or additions to Memory Book Lane, or of any Memory Book Lane related products and services. If you do not want to receive such mailings, you may opt out at any time by using the unsubscribe link listed in the e-mail or at a preferences page we may provide. We may also send out service announcements. Since service announcements contain vital information to your account, you may not unsubscribe from service announcements.

12. IP address Information

We receive and collect browser information, cookies, and IP address information. We use this information to help diagnose problems with our server, and to administer our website. Your IP address is also used to gather broad demographic information such as geographic distribution of our members and may be used to “geolocate” our members to allow us to provide services appropriate to your place of residence.

13. Cookies

Cookies are small data files stored on your computer that enable us to recognize or remember who you are each time you make a request to our servers. For instance, we may use cookies to retain your personal preferences, hold session information for a “shopping basket,” or save your password so it doesn’t have to be re-entered each time you login. Cookies do not extract private or personal information from your computer’s memory, but rather, record only information you volunteer to us upon registering or visiting the site. We may make limited use of cookies to deliver content specific to your interests. Further, we may use third-party advertising companies to serve ads on our behalf. These companies may employ cookies and action tags (also known as single pixel gifs or web beacons) to measure advertising effectiveness. Any information that these third parties collect via cookies and action tags is completely anonymous.

14. Third Parties

We will not disclose your personal information provided in connection with consultant registration or purchases, except with your knowledge and consent as described in this Privacy Statement or as may be required by law, or to protect our rights or property. Information submitted by you online (such as information about products you purchase from us, your name, address, e-mail address) may be shared with companies with which we have a commercial relationship and through which you reached Memory Book Lane, for marketing purposes. For example, if you make a purchase with us because of a special offer made through another site acting as a distributor of our products, in that circumstance you will be considered their customer as well. Other circumstances where limited personal information may be disclosed are specifically described when the data is collected, or in the rules of sweepstakes or other promotions. We reserve the right to disclose aggregated user statistics, such as “45% of our users are female” or “47% of our users have attended college” in order to describe our services to prospective partners, advertisers, and other third parties. Under protection of confidentiality agreements, we may match common user information, such as name, address and phone number with third party data to avoid duplication and prevent errors.

15. Other Websites

Our website may contain links to third party websites. These linked sites are not under Memory Book Lane’s control and we are not responsible for the privacy practices or the contents of any such linked site, or any link contained in any linked site. We provide such links only as a convenience, and the inclusion of a link on the site does not imply endorsement of the linked website by us. If you provide any personal information through any such third party website, your transaction will occur on such third party's website and the personal information you provide will be collected by, and controlled by the privacy policy of, that third party. We recommend that you familiarize yourself with the privacy policies and practices of any such third parties. PLEASE NOTE THAT THIS PRIVACY POLICY DOES NOT ADDRESS THE PRIVACY OR INFORMATION PRACTICES OF ANY THIRD PARTIES.

16. Security

Memory Book Lane seeks to have reasonable security measures in place to help protect against the loss, misuse and alteration of the information under our control. Unfortunately, no data transmission over the Internet or data storage system can be guaranteed to be 100% secure. As a result, although we strive to protect personal information about you, we cannot ensure or warrant the security of any information you transmit to us through or in connection with the Services or that is stored by us. You acknowledge and agree that any information you transmit through the Services or upload for storage in connection with the Services is so transmitted or stored at your own risk. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any account you might have with us has been compromised), you must immediately notify us of the problem by contacting us immediately (note that if you choose to notify us via physical mail, this will delay the time it takes for us to respond to the problem).

17. Jurisdictional Considerations

This website is controlled and operated by us from the United States, and is not intended to subject us to the laws or jurisdiction of any state, country or territory other than that of the United States. We do not represent or warrant that the Services, or any part of the Services, are appropriate or available for use in any particular jurisdiction. Those who choose to access the Services do so on their own initiative and at their own risk, and are responsible for complying with all local laws, rules and regulations. We may limit the Services' availability, in whole or in part, to any person, geographic area or jurisdiction we choose, at any time and in our sole discretion.

18. Updating Policy

We may update this policy at any time. Therefore, please check back periodically. Any changes to our Privacy Policy will become effective upon our posting of the revised Privacy Policy on the Services. Use of the Services following such changes constitutes your acceptance of the revised Privacy Policy then in effect.

19. Contacting Us

Should you have any questions or concerns about this Privacy Policy, you should contact us at:

Memory Book Lane, Inc.
Schaumburg, IL 60173
Phone: 800-310-0770
Fax: 847-310-9528
info@memorybooklane.com